Astron Energy celebrates rebrand of 100 stations in South Africa

Astron Energy launched its massive project to rebrand over 850 Caltex service stations in August last year.

Astron Energy has marked the rebrand of its 100th service station as part of the fuel company’s mammoth project to rebrand its network from Caltex to Astron Energy.

The company’s 100th service station is Astron Energy Greenways in Strand, Western Cape.

Astron Energy is set to reach over 200 sites by the end of this year. This will place the new Astron Energy-branded service station footprint ahead of several other smaller fuel brands that have been around for longer.

“We are very pleased with our progress so far, which has seen a healthy mix of highway, metro and rural sites being rebranded as we introduce the Astron Energy brand to the country and the consumer public,” said Thabiet Booley, CEO of Astron Energy.

Astron Energy launched its massive project to rebrand over 850 Caltex service stations in August last year. The rebrand from Caltex to Astron Energy is the biggest change in the South African fuel industry in three decades.

“We have received a huge amount of interest, not only from the public, but also from potential investors and retailers who see the huge potential in something fresh, exciting and rewarding to the market,” Booley added.

According to Astron Energy, the rebrand project is catching the attention of consumers, stakeholders and the broader public as more and more retail sites are rebranded in the company’s new colours.