Canadian Tire and WestJet partner to drive loyalty in 2026
Published on: May 9, 2025
Triangle Rewards and WestJet Rewards to offer linked benefits, stacked points, and more value for Canadians.
Canadian Tire Corporation and WestJet have unveiled a long-term strategic partnership that will integrate Triangle Rewards and WestJet Rewards, creating an integrated loyalty ecosystem.
Set to launch in early 2026, the collaboration will give members the ability to link their loyalty accounts, earn stacked rewards across both programs, and access exclusive offers and promotions when shopping or traveling. This new partnership will allow Canadians to earn both Canadian Tire Money and WestJet points whether they're booking flights and vacation packages with WestJet, or shopping at Canadian Tire, SportChek, Mark’s, and other participating banners.
“Travel is a meaningful category for our members and WestJet is the ideal partner to help us reward them better, whether they're flying across the country or shopping for everyday needs,” said Darryl Jenkins, Executive Vice President & Chief Development Officer at Canadian Tire Corporation.
Members who link their accounts and pay with a Triangle Mastercard or WestJet RBC Mastercard will benefit from accelerated earn rates, unlocking even more value on their everyday spending.
This marks the third major loyalty alliance for Canadian Tire’s Triangle Rewards program, following successful partnerships with Petro-Canada (launched in 2024) and the recently announced collaboration with RBC, also set to go live in 2026.
