Casey’s reveals new three-year strategic growth plan

The retailer will focus on expanding its network alongside its food business while also improving operations through new technologies and digital practices.

Casey’s General Stores announced its new three-year strategic plan for expansion and accelerating its food business across the U.S. 

The new initiative leverages the retailer’s business model, expanding footprint, guest-centered convenience and restaurant-quality food as a road map to further differentiate it from competitors and position it as a top retailer. The new strategy will focus on five key initiatives:

• Grow Store Count: With over 2,500 stores in 16 states, Casey’s will continue to grow its footprint through organic growth and acquisitions, targeting 350 new locations by the end of fiscal year 2026.
• Accelerate the Food Business: The company will elevate convenient food aligned to guest needs as well as expanding its private label offerings and offer more customization options through digital technology, including a refreshed Rewards platform.
• Enhance Operational Efficiency: Casey’s new strategic plan will drive efficiency and decrease costs through data-driven decision-making alongside implementing new digital store tools for team members and guests to improve speed and lower operating costs.
• Community-first Culture: The brand will continue to build a culture that drives performance and exceeds guests’ expectations.
• Financial Strength: The company’s strategic plan has the goal of growing EBITDA at an 8% to 10% compound annual growth rate.

“Casey’s has proven time and again that we are a resilient business, well positioned to continue delivering long-term value for our shareholders. I’m proud of the hard work and dedication of the Casey's team and excited for our relentless pursuit of the growth opportunities ahead of us over the next three years,” said Darren Rebelez, President and CEO of Casey’s.

The new strategic plan was presented to investors and analysts during Casey’s Investor Day on June 27. The brand has become the third-largest convenience store retailer and the fifth-largest pizza chain in the country.