Co-op signs franchise deal with EG On The Move
Published on: Jul 9, 2024
Seven convenience stores will be established across the brand’s service station in the United Kingdom with the potential to expand in the future.
The Co-operative Group has announced the signing of a new franchise agreement with fuel retail brand EG On The Move.
Co-op will establish seven new franchise stores this summer across the chain’s forecourts, which is set to grow by over 120 sites in the next three years. These locations build on the retailer’s new trial format which debuted at three petrol stations last year, and the addition of its first Welsh franchise stores at the start of this year.
As part of this growth plan, the company also announced plans to scale its franchise stores to reach over 500 by 2030, across service stations, universities and convenience locations.
“This is part of our broader expansion in the petrol forecourt market. It follows our strategy to pivot our growth in this market through franchise, enabling us to share our convenience expertise with partners of pedigree,” said Jerome Saint-Marc, Managing Director of B2B and Growth at Co-op.
Co-op currently operates almost 2,400 food stores and provides products to over 6,000 other stores including those run by independent co-operative societies and through its wholesale business, Nisa Retail Limited.
