Food-tech startup Noahs secures €1.9M to expand convenience concept
Published on: Nov 26, 2025
Company offers retailers a scalable way to convert traditional convenience stores into multi-brand food hubs.
Danish food-tech provider Noahs has raised €1.9 million in fresh funding at a €6.5 million pre-money valuation.
The round was led by PSV Tech, a Nordic venture capital firm managing over €100 million in assets and focused on early-stage software startups with sustainable ambitions. Angel investors Kraen Nielsen, former Group CEO & CTO of Coop Denmark, and Bob Stein, President of RBS & Associates, also joined the round. Existing backers, including Torben Frigaard Rasmussen, former CEO of e-conomic, participated as well.
Founded in 2020, Noahs has grown revenue by more than 200% over the past three years, partnering with major retailers such as Maxol, Q8, DSC, and MENY. Its three-layered platform combining technology, brand streaming, and modular kitchen infrastructure offers retailers a scalable way to convert traditional convenience stores into multi-brand food hubs.
The investment will accelerate Noahs’ international expansion into markets including the US and UAE, advance product development, and prepare for a Series A round expected in early 2026. The company targets presence in 10,000 locations by 2030, positioning itself as a backbone of the emerging “digital foodvenience” economy.
