Kum & Go relaunches app and loyalty program

The revamped app will have new customization features and offer a brand-new feel for the &Rewards loyalty platform and more options to redeem points.

Kum & Go is set to roll out major changes to both its mobile app and &Rewards loyalty program later this summer.

The new platform features a new loyalty program and a robust e-commerce experience with enhanced mobile ordering capabilities. To elevate the experience even further, the app will feature an all-new personalized interface, customized to display unique information relevant to each customer, including shopping recommendations based on past activity and the ability to designate a favorite Kum & Go store location.

Mobile Fuel Pay will also be updated with the added functionality of being able to prepay for gas in the app.

“Our goal has always been to deliver a high-quality, high-functioning digital solution to elevate our customers digital experience. We are in the midst of a multi-year digital roadmap and introducing a new app and loyalty program is central to achieving our goals and setting ourselves up to deliver differentiated experiences for our &Rewards members,” said Levon Hooks, Chief Information Officer at Kum & Go.

Within the app platform, Kum & Go’s &Rewards loyalty program will have a brand-new feel and will give customers the power to choose how they want to redeem their points. Members will be able to bank points and convert them into &Rewards Cash, available for use with nearly any in-store or in-app purchase, or a per-gallon fuel discount at the pump. 

In addition, points will accumulate faster on purchases and members will continue to receive exclusive rewards. Kum & Go will celebrate the official launch of the new mobile app and &Rewards program later this summer.