MADIC Group: Powering the future of sustainable service stations
Published on: Feb 20, 2025
Advertorial
Since 1971, and thanks to an international presence of nearly 1,400 employees spread across 30 sites, the French family-owned MADIC group has been designing, building and maintaining multi-energy service stations. It provides expertise in the fields of automotive energy, automated payments and digital systems. For over 15 years, the group has based its growth on a sustainable development strategy that respects people, businesses and the planet.
Sustainability now plays a central role in the development of service stations and convenience stores, leading to significant improvements in the supply chain management, the customer journey, and the management of operations. As well as introducing cleaner automotive energies such as biofuels, hydrogen, and electric vehicle recharging, MADIC group is positioning itself as a pioneer in innovation and the decarbonisation of its activities.
MADIC group first started with developing its own range of MAGPAY all-in-one stand-alone payment systems. It is developed from reliable, intelligent, and secure technologies to meet new regulations and new consumer trends, while offering a unique and customisable user experience. The ideal solution for users, who can pay for their fuel with ease using a variety of payment methods (bank cards, fuel cards, code tickets, contact and contactless cards, etc.).
These products are designed and integrated in France and Italy to keep manufacturing lean and local, thereby reducing their carbon footprint. They are also designed to evolve over time, ensuring a long-life cycle and to always remain compliant with changing standards.
In line with its overall sustainable development strategy, the MADIC group has been investing in logistics, repair and secure tracking of electronic parts since 2011. “We now have a 100% reparability rate for the equipment distributed by MADIC,” says Mehdi Boudaoua, MADIC repair Director.
The qualities of these payment terminals have made them the French benchmark for automated payment systems in service stations, parking & roadside meter systems and vending machines.
The MADIC group also offers digital solutions to enhance the customer experience, interact with its users and create a connection between the service station and the shop. The stations are equipped with MADIC's digital screens, which can be used to broadcast communication elements (promotional and customisable content) in real time or programmed via a HIGHVIEW data marketing server. This technology responds, among other things, to a waste reduction issue. For example, it enables retailers to offer a stock clearance service for products with a near-expiry date at a low price, thereby limiting food waste.
Customers can discover relevant and playful ads to keep them informed and entertained and it gives them an immersive visual experience while they fill their car up. This solution is gradually replacing traditional billboards, bringing modernity and flexibility to retailers, and enabling them to stand out from the crowd in a fast-changing sector. “Feedback from our partners shows a significant increase in the average consumer shopping basket” says Franc Deneufbourg, MADIC digital Sales Director.
In a world where technology is shaping our daily lives, the MADIC group is also innovating with its MAGVIEW hyper-vision software, which enables retailers to report, qualify and process breakdowns for optimum use of the service station.
The software accesses all the intelligent, connected objects that transmit key information, enabling retailers to make strategic decisions.
- Its real-time alert system detects anomalies instantly, minimising downtime and guaranteeing uninterrupted service.
- Thanks to its integration capabilities, MAGVIEW facilitates integration with the main forecourt control systems and enables centralised, unified supervision of service station equipment.
- The energy management module provides real-time data to better manage consumption, reducing costs and achieving retailer’s sustainability objectives.
- Thanks to the price management modules, retailers can adjust prices in line with the market, optimising their margins and making their brand more attractive.
- When an anomaly is detected in the station, the fault is automatically transmitted to MAGVIEW and then sent to an operator (via a ticket system), who will trigger operational maintenance at the station or the intervention of a technician to guarantee continuity of service.
The intuitive dashboard gives retailers a complete overview of their facilities, access to all the technological data for their equipment and real-time monitoring of service provider interventions.
In line with its increasingly digital customer experience, the MADIC group recently launched a Smart Fridge, a turnkey solution for the automated food distribution market. This new vending machine, equipped with an integrated payment solution that accepts all types of electronic payment, guarantees a fluid and fast shopping experience with no supervision, and enables increasingly busy customers to do their convenience shopping. These new Smart Fridges offer cutting-edge technology and real-time visibility of customer behaviour. To further enhance the digital experience, MADIC offers the option of installing screens capable of displaying personalised promotional content via the HIGHVIEW data marketing server.
In conclusion, sustainability, which is at the heart of the MADIC group's general strategy, is fully reflected in its products and services dedicated to multi-energy stations.
The MADIC group designs and develops intelligent, reliable, and secure solutions that enable retailers to improve their customer relations and promote their products under optimum conditions, in respect of people, business, and the planet.
