Maxol, Henderson Group renew contract worth over £625M
Published on: Nov 28, 2024
The extended partnership includes fuel and lubricants supply operations alongside the rollout of SPAR’s Delish Deli food-to-go offer.
Maxol has announced the renewal of its strategic alliance with the Henderson Group, the company that owns the SPAR franchise in Northern Ireland.
The new deal, worth more than £625M over five years, builds on the partnership that began nearly two decades ago between two of Northern Ireland’s leading family-owned businesses. The fuel retail chain will continue to supply 30 Henderson owned service stations with branded fuel and will also introduce its range of lubricants products into an extended range of company owned stores.
“The deal not only highlights our shared commitment to supporting local suppliers, it also ensures we can continue to provide our customers with quality, choice, value and convenience throughout the day, whether that’s a grab-and-go breakfast and lunch, freshly brewed BARISTA BAR coffee or everyday fresh ingredients to cook at home - right where they need it, in the heart of their local community," said Brian Donaldson, CEO of The Maxol Group.
Meanwhile, Henderson’s will continue to supply the 23 company owned Maxol service stations in Northern Ireland, under the SPAR fascia brand. In a further development, Hendersons will roll out their SPAR food-to-go offer, Delish Deli, across all Maxol stores during the lifetime of the new agreement.
“The partnership aligns with our commitment towards growing high-quality, accessible fuel and retail services through the SPAR fascia brand for our shoppers across Northern Ireland, while also enabling us to strengthen our supply chain and broaden our brand’s reach, creating shared value and long-term growth for both businesses," added Neil Gamble, Chief Financial Officer, Henderson Group.
The forecourt brand is continuing to deliver its programme of investment across its company owned network with three major redevelopments scheduled over the next 12 months in Northern Ireland.
With this renewed deal, Maxol will incorporate the SPAR convenience offer into each of these redevelopments and any new investments that are announced over the next five years.
