Maxol rolls out its own-label of low emissions biodiesel
Published on: Jun 11, 2024
The company aims to have 30% of its fleet running on the new alternative fuel by the end of May, with plans to increase that to 50% by early 2025.
Maxol has announced the introduction of Hydrotreated Vegetable Oil (HVO), a second-generation biofuel, to selected forecourts nationwide as part of its greener vehicle mobility strategy.
Produced from renewable feedstocks, including non-food grade vegetable oils, used cooking oils, and residue fat fractions, Maxol hvoPRO reduces carbon emissions by up to 90% compared to regular diesel. Starting in early April, eight sites of the chain will now offer the more eco-friendly, low carbon emissions fuel.
The fuel is produced through a hydro-treating process, similar to the production of regular biodiesel. But unlike traditional biodiesel, HVO undergoes a hydrogenation process, which improves its quality and performance characteristics
“Maxol hvoPRO underlines our commitment to customer choice and is a key element of our strategy to be a leading provider of greener fuels in Ireland. We are hugely focused on mobility innovation, and this includes providing lower emission fuels and EV charging solutions for our private motorists, fleet and Fuel Card customers,” said Brian Donaldson, CEO of The Maxol Group.
This new fuel is derived from waste products that meet international sustainability and carbon standards, aligning with the company’s commitment to cleaner fuel alternatives. It complements its range of premium fuels and follows the recent launch of its first Ultra Rapid EV hub in the Republic of Ireland.
Maxol aims to have 30% of its fleet running on Maxol hvoPRO by the end of May, with plans to increase that to 50% by early 2025.
