Maxol supports the visually impaired via new charity partners
Published on: Nov 9, 2023
The company has signed a two-year partnership with the Irish Guide Dogs for the Blind and Guide Dogs NI to increase awareness and fund the training of at least six Assistance Dogs.
Maxol has announced the Irish Guide Dogs for the Blind and Guide Dogs NI as its newly appointed charity partners. Over the course of the two-year partnership, the company aims to support the charities by increasing the awareness and impact of their work.
Maxol has committed to funding the training of at least six Assistance Dogs. In total, it costs approximately €53,000/£50,000 to breed, train, and care for each of these special dogs over the course of their working lives.
Guide and Assistance Dogs, of which there are over 360 in Ireland, play a vital role for those with visual impairment and for children with autism, transforming their day-to-day lives and enabling them to feel safe and take part more in their communities.
“With so many charities in need of urgent funding selecting just one cause to which we will commit our resources is hugely challenging. But when we looked not only at the work of Irish Guide Dogs for the Blind and Guide Dogs NI but also the positive and tangible impact the charities can have on so many people’s lives - children, adults, and their families - we saw a really compelling case,” said Brian Donaldson, CEO of the Maxol Group.
Maxol will leverage its all-Ireland retailer network of more than 240 service stations and also hopes to garner the support of communities around the country to raise funds to help transform a person’s life.
In addition, the firm and its retailers are planning for a host of fundraising and retail initiatives. The company has committed to supporting the charities with direct funding that will ensure more people will be matched with trained dogs over the coming months and years.
