Moeve starts 2026 with 500 rebranded stations across Spain and Portugal
Published on: Dec 23, 2025
Brand consolidates after rebranding, driving digitalization and sustainable mobility.
Moeve enters 2026 with 500 service stations converted from Cepsa to its new identity, marking a major milestone in its Positive Motion strategy. Nearly one-third of its network now offers a more digital, customer-focused experience, integrating sustainable energy options and modern services.
Alongside the transformation, Moeve is deploying one of the largest ultra-fast electric vehicle (EV) charging networks in the Iberian Peninsula. The company already operates more than 260 public charging bays (150 kW), powered by 100% renewable energy.
“Today, Moeve represents the sector's aspiration to transform energy and mobility and already has greater brand recognition than its predecessor in attributes such as sustainability, innovation, and proximity,” said José María Solana, Global Brand Director.
After one year, Moeve stations outperform previous Cepsa sites in sales, attract 35% more job applications, and have exceeded brand recognition targets by 20 points, according to Ipsos. These achievements reinforce Moeve’s ambition to lead Europe’s energy transition by 2030, supported by projects such as the Andalusian Green Hydrogen Valley and a new 2G biofuel plant in La Rábida.
