Pilot launches "See You Out Here" campaign with new brand identity
Published on: Aug 8, 2024
The retailer is celebrating “the joy of the open road” and includes a new and modern logo alongside a more vibrant color palette.
Pilot is embarking on a major brand evolution with the launch of a new ad campaign, "See You Out Here."
The initiative aims to celebrate the company's purpose to "show people they matter at every turn" by forging a deeper emotional connection between the chain and the experiences drivers crave. This campaign is the first to showcase the company’s refreshed brand identity which includes a fresh, bold style with a new, modern logo, and a more vibrant color palette.
The new brand comes to life through broadcast television in five key markets across the U.S., nationwide billboards, social media, radio ads and more.
"It's the people and the moments along the way that make being on the road so much more than just traveling from point A to B. We've found that people who choose to drive – wherever their journey takes them – have a shared desire to embrace all the possibilities along the way. Pilot is out here to fuel them up, fill them up and lift them up," explains Adrienne Ingoldt, the company's first-ever chief marketing officer.
To develop this campaign, the company spoke to all types of drivers to better understand the community it serves.
Founded in 1958 and headquartered in Knoxville, Tennessee, Pilot Travel Centers is a wholly owned subsidiary of Berkshire Hathaway with a network of travel centers encompassing nearly 900 locations in 44 states and six Canadian provinces.
