PKN ORLEN adopts new identity
Published on: Jul 6, 2023
The Polish firm has been allowed to be renamed as simply ORLEN to better reflect company’s current profile and future development plans.
Polski Koncern Naftowy (PKN) ORLEN has been granted permission by the competent court to be renamed as simply ORLEN S.A. The new identity doesn’t specifically reference petroleum so that it better reflects the company’s current business profile and future development plans.
The name change will not impact the firm’s visual identity. Both the name and the red and white eagle's head logo will continue to represent the brand.
The name modification is a natural progression, following the recent acquisitions of the ENERGA Group, Grupa LOTOS, and PGNiG. In addition, it also aligns with the newly updated growth strategy for the ORLEN Group.
“The new name more accurately represents the wide-ranging activities of our multi-utility Group and its strategic development trajectory, which includes expansion into offshore wind energy, nuclear power, hydrogen and synthetic fuel production, and green petrochemicals. Given that as much as 70% of the ORLEN Group’s value in the first quarter of this year was generated from non-oil refining segments, this renaming is indeed a logical step,” said Daniel Obajtek, President of the ORLEN Management Board.
The name change resolution of the Annual General Meeting, dated June 21st 2023, came into effect on July 3rd 2023 upon registration with the National Court Register.
