Podcast: How AI is changing the loyalty game with Comarch
Published on: Apr 9, 2025
In this episode of Talks on Mobility, Oscar Smith Diamante sits down with Lukasz Dubiel, Loyalty Solutions Consulting Director at Comarch, to explore how AI is reshaping customer engagement and loyalty strategies across the fuel and convenience industry. We also discuss hyper-personalization, chatbots and the future of customer experience. Comarch is a Polish multinational software house and systems integrator based in Kraków, Poland.
Lukasz Dubiel
Lukasz is a seasoned loyalty and marketing expert with over a decade of experience in the fuel and convenience retail sector. Currently serving as Loyalty Solutions Consulting Director at Comarch, he advises global clients on building data-driven, personalized loyalty strategies. Prior to this, he spent 11 years at BP, where he led one of Poland’s largest loyalty programs, managed CRM campaigns, and developed initiatives across fuel, retail, and car wash segments.
“AI can be an opportunity. People that work on repeatable actions will be replaced but on the other hand, AI will create new positions. Somebody needs to manage, feed data, and control AI in case it makes a mistake.”
“Hyper-personalization via AI will help to analyze big amount of data and identify in a very short period of time what kind of offer I'm interested in.”
