Primax and McDonald’s unite to bring fuel savings to Colombian drivers
Published on: Jul 2, 2025
The promotion will be available exclusively at 30 Automac locations spread across 12 key Colombian cities.
Primax Colombia has announced a strategic alliance with McDonald’s that combines convenience, savings, and everyday mobility solutions through a joint campaign titled “El match perfecto.”
As part of the initiative, customers who visit McDonald’s drive-thru locations, known in Colombia as Automac, and purchase one of three specially selected meal combos will automatically receive a PrimaxCard preloaded with COP $15,000 worth of fuel. This incentive is designed to create a more enriching and practical customer experience, delivering real economic value while encouraging repeat visits to both brands.
According to Claudia Patricia Lozano, Marketing Manager at Primax Colombia, the campaign reflects a shared commitment to enhancing daily life for Colombian consumers.
“This partnership with McDonald’s is our way of delivering meaningful everyday benefits to consumers. By aligning with one of Colombia’s most beloved and recognizable brands, we’re ensuring that each Automac visit also becomes an opportunity for real fuel savings,” Lozano stated.
The promotion will be available exclusively at 30 Automac locations spread across 12 key Colombian cities.
More than just a cross-promotional tactic, the partnership reflects a deeper trend in the mobility and retail industries: creating integrated, value-driven ecosystems that respond directly to consumer habits and economic concerns.
