Rovertown launches integration store for next-generation mobile apps
Published on: Sep 27, 2023
Company hopes to set new standard for app development with a robust marketplace of third-party integrations and native features.
Rovertown is debuting its new Integration Store, the latest evolution of its mobile app platform for convenience stores. Because the Rovertown platform is fully agnostic, retailers can now browse and select from dozens of native features and third-party integrations powered by leading technology vendors.
“We will look back and see this as a major turning point for convenience store mobile apps. Platforms represent the future of technology. From our inception, we've held the belief that retailers shouldn't be confined to inflexible, pre-built apps with limited functionality, nor should they be burdened by expensive custom solutions,” says Mike Philip, CEO and co-founder of Rovertown.
Although Rovertown integrates with leading vendors for loyalty marketing, mobile payments, mobile ordering, car wash subscriptions, age verification, and more, retailers previously lacked a way to explore and choose integrations or native features in a self-service format. The Integration Store advances Rovertown's mission, empowering retailers to craft mobile apps aligned with their brand's vision and essential goals, according to the company.
“Just as retailers seek nimbleness in their stores, we need similar flexibility online. That’s why Rovertown is our strategic partner in the digital arena. Their new Integration Store is an essential step forward, and we look forward to providing input for its continued evolution,” says Kevin Brunger, Vice President of IT & Innovation at MAPCO.
