Shell service stations coming to Saudi Arabia
Published on: Jun 22, 2023
The British mobility company has signed an agreement with ASYAD Group to enter the Saudi mobility market via trademark licensing.
The Kingdom of Saudi Arabia will welcome the first Shell service stations in the country. The mobility company has signed a trademark licensing agreement with ASYAD Group to enter the fuel retail market.
The announcement is part of the Saudi Energy Ministry’s efforts to bring international companies into the Kingdom. The first sites are set to be opened in Riyadh by the fourth quarter of 2023, as stated by the ministry in a press release.
Both companies aim to create a new benchmark in service excellence within the energy industry. By leveraging the combined strengths of ASYAD’s organization and the expertise of Shell, the firms aim to deliver an unparalleled customer experience.
“Guided by ASYAD Group exceptional leadership and supported by our Shell experts, we are confident that this collaboration will enable customer satisfaction while maintaining the highest standards of safety,” said Mohammed Alzumaia, Country Chairman at Shell Saudi.
Shell is committed to working closely with ASYAD to ensure a seamless transition, providing customers with a range of innovative services, convenient amenities, and a heightened focus on safety. The companies will collaborate in a wide range of areas such as safety, customer proposition, operations, marketing, network planning, and non-fuel retailing (including shops, lubricants, and car wash services).
