Spar Croatia launches sugar reduction initiative
Published on: Aug 22, 2023
The retailer will reduce excessive sugar levels across its own brand ranges in line with recommendations by the World Health Organization.
Spar Croatia is launching a new initiative to promote healthier consumer habits through the ongoing reduction of excessive sugar levels in its own brand ranges. The retailer will coincide with recommendations by the World Health Organization (WHO) to launch this strategy aimed at reducing the negative impact of excessive sugar consumption in diets.
The initiative’s momentum has been accelerated by the strategic collaboration with domestic producer Vindija. This partnership kicks off a call to producers in the Croatian market to join hands for the greater good of the community.
“At Spar Croatia, we continually fine-tune our own brand product recipes. This has led to a substantial reduction in sugar across 36 products sourced from Croatian producers. We are delighted to see Vindija join forces with us, further propelling this initiative towards the betterment of our valued consumers,” said Helmut Fenzl, President of the Spar Croatia Management Board.
160 products have already undergone successful recipe alterations, resulting in sugar reductions of up to 80% without compromising on taste, and notably without resorting to artificial sugar substitutes. Spar Croatia has benefited from the learnings of a sugar reduction initiative led by the brand in Austria. To date, over 50 companies in that market are supporting that scientifically backed programme.
