Terpel and Home Burgers partner to launch restaurants in Colombia
Published on: Jan 15, 2025
Nine service stations across the country will have a Home Burger as part of this new collaboration.
Terpel and Home Burgers have announced a partnership to introduce restaurant locations within nine Terpel service stations across the country, with the first openings planned in the Cundinamarca region.
Home Burgers, a popular burger chain, will establish its outlets at Terpel’s service stations along Colombia’s highways as part of this strategic alliance. Terpel, which operates a network of 2,100 service stations nationwide, and Home Burgers, with 34 restaurants in Bogotá, Medellín, and Cartagena, aim to leverage this collaboration to achieve significant growth. The restaurant chain seeks to expand its footprint rapidly, while Terpel continues to enhance its gastronomic offerings, following the success of its Al Toque convenience stores.
The partnership's initial locations include the Báscula service station, located in Cundinamarca, and the El Sol service station in Chía. This initial phase involves nine Home Burgers-Terpel points, but Camilo Peláez, co-founder of Home Burgers, expressed aspirations for broader expansion, stating, “Hopefully, every Terpel will have a Home.”
Currently, Terpel’s Al Toque stores feature partnerships like Sbarro, offering pizza options. This new collaboration strengthens Terpel’s culinary lineup with a brand that sells 220,000 hamburgers monthly, further diversifying its offerings.
