Viva Energy launches sustainability initiative for Shell Card customers
Published on: Oct 31, 2023
Drivers can choose to offset with domestic carbon credits or a combination of Australian and international units.
Viva Energy has launched an opt-in program to allow Shell Card customers achieve their emissions reduction and sustainability targets by offsetting the emissions associated with fuel purchases.
Viva’s Opt-in Carbon Neutral Products Program is set to start early next year. The company currently purchases and retires eligible carbon credits from domestic projects (Australian Carbon Credit Units (ACCUs)), and a selection of international projects.
Customers will be able to choose to offset with 100% Australian units or a combination of Australian and international units.
“Direct emission reductions are not always available immediately, and carbon offsets are a way of achieving lower net-carbon outcomes quickly and efficiently – particularly for businesses operating in sectors that are harder to abate and where technological pathways to lower emissions are likely to take some time to be commercial,” said Lachlan Pfeiffer, Chief Business Development and Sustainability Officer at Viva Energy.
Carbon offsets can contribute to global efforts to combat climate change by helping to reduce overall carbon outcomes through investment in projects that capture or reduce emissions, such as reforestation, renewable energy and methane capture from landfill.
The Opt-in Carbon Neutral Products Program is established and maintained by Viva Energy Australia alone.
