Why forecourt retailers are turning to VSL for vape category guidance
Published on: Apr 27, 2026
Advertorial
VSL will be the exclusive Vape Partner at the next instalment of Retail’s Best Roadside Retail Partners on 14 May 2026.
Vape is now a key profit driver for forecourts. It is also one of the hardest categories to manage. New products launch constantly. Consumer demand shifts quickly. Regulation continues to reshape how the category is ranged and sold.
Forecourt retailers already manage fuel, food-to-go and convenience. Vape adds another layer of complexity. Success requires more than access to stock. It requires clear insight.
Improved margin
VSL is a UK data-led distributor supplying vape, nicotine pouches and fast-moving FMCG to tens of thousands of convenience and forecourt stores. The business is built to help retailers simplify fast-moving categories and improve margin.
Through the VSL Trade App, VSL analyses purchasing behaviour across thousands of stores. This identifies best-selling SKUs, emerging trends and declining lines in real time. Retailers can then focus space on products that drive sales and reduce slow-moving stock.
Practical guidance
VSL also provides practical guidance. This includes advice on product mix, space allocation and upcoming regulation. Support is delivered through the app, regular updates and a national field team.
The VSL Trade App allows retailers to order quickly. It shows live pricing and real-time availability. Retailers can access a full range of leading brands and receive next-day delivery. This saves time and helps maintain availability on the shelf.
VSL also provides free POS and merchandising solutions. These are designed to improve visibility and increase in-store conversion.
In a fast-moving category where space, compliance and margin matter, forecourt retailers are turning to VSL for a simpler, data-led approach.
About Retail’s Best
Described as ‘the networking event of the year for roadside retail, food to go and tech for retail’, Retail’s Best Roadside Retail is a unique event, designed ‘by retailers, for retailers.’ It brings together the decision makers from a host of the top independent forecourt operators and convenience retailers to network, share ideas and tackle the hot industry topics in a relaxed and non-competitive environment.
Retail’s Best is a ‘by-invitation-only’ event and will take place on Thursday 14 May 2026.
If you are a progressive retailer or an innovative supplier doing something different and would like to participate at a Retail’s Best, please register your interest here: https://lnkd.in/eHBp6JKG
For more information, go to www.retailsbest.co.uk
