YPF achieves 1,000 Full stores in Argentina
Published on: Aug 15, 2024
The brand launched in 2002 is currently present in all provinces of the country and 82% of them have been retrofitted to sport the new identity.
YPF has reached 1,000 Full convenience stores in Argentina, becoming the largest retail franchise in the country.
The c-store brand was born in 2002 and maintained a continuous growth to reach this recent milestone. Currently, the chain is present in all of the country’s provinces, in more than 500 locations, enhancing the company's fuel retail network and strengthening the YPF brand.
This milestone was originally announced last week during the latest edition of Expo Red, where company representatives celebrated this achievement alongside retailers and suppliers.
“We want every YPF station to have a FULL store, to expand our presence and ensure that our brand reaches more corners of the country through a unified standard and experience to suit every need,” said Maite de la Arena, YPF's B2C executive manager.
Full is the #1 coffee dealer in Argentina and the second for hamburgers, competing with the most important chains in the market. The stores have been evolving and adapting to customers' needs, adding a new image and developing new products.
Today, 82% of the stores sport the new brand identity and the goal is to reach 100% by the end of the year. In addition, the chain has more than 20 own-brand products.
The YPF app, with more than 3 million digitized users, improves the in-store experience by streamlining the shopping experience, where in just a few steps you can pay securely and make use of multiple exclusive benefits of the platform.
