Alimentation Couche-Tard reveals 5-year growth plan
Published on: Oct 13, 2023
Through its “10 for the Win” initiative, the company aims to increase its EBITDA up to US $10 billion by 2028.
Alimentation Couche-Tard announced its ‘10 for the Win’ five-year strategic plan during its latest Analyst and Investor Conference. After a successful ‘Double Again’ initiative, the company has anticipated a strong growth in the next five years, through both organic and inorganic initiatives.
Couche-Tard aims to achieve US $10 billion in EBITDA by fiscal year 2028, up from US $5.8 billion in 2023, leveraging the 10 for the Win strategic plan.
The firm aims to become one of the most cost-effective operators in the industry through strategic lighthouses detailed in the ‘10 for the Win’ plan. These include Winning Offer, Winning Fuel, Winning the Customer and Winning Growth.
"It is with great pride that we announced our new ‘10 for the Win’ strategy today. The entire executive team and I believe that we have put together a compelling and achievable path to reach our ambitious goals. We are excited to start executing on ‘10 for the Win’ to bring more value to our customers, team members, and shareholders as we strive to become the most trusted brand in convenience and mobility," stated Brian Hannasch, President and CEO of Alimentation Couche-Tard.
According to a report by C-Store Dive, a big part of this strategy is building 500 new-to-industry Circle K stores by 2028, as stated by Aaron Brooks, senior vice president of real estate at Couche-Tard, during the company’s annual investor meeting.
