bp launches loyalty pricing programme in the UK
Published on: Sep 5, 2023
Users will be able to access instant savings on a range of products by scanning their loyalty card or app when making purchases.
bp has strengthened its BPme Rewards loyalty scheme with the launch of loyalty pricing - giving customers exclusive discounts on retail store products.
These promotions will be automatically applied at checkout on selected products when customers scan their card or app. These items include M&S Food and Wild Bean Cafe offers, and will be available at around 300 bp company-owned retail sites across the UK.
“We’re listening to our customers and evolving our convenience proposition to give them what they want – rewards they really value and money off products in our stores. It’s all part of how we are evolving our convenience proposition and providing customers on-the-move with quality food and beverage-led offers at our network of convenient roadside locations across the UK,” stated Sonya Adams, VP mobility and convenience retail UK at bp.
The products included will regularly change throughout the year. Customers will enjoy these savings on some of their favorite products, while continuing to earn points that can be redeemed on fuel or store purchases and with selected partners including Amazon and M&S.
