Kum & Go goes live with upgraded app and rewards program
Published on: Aug 3, 2023
The platform now features a renovated e-commerce experience with personalized interface alongside new options such as shopping recommendations and more.
Kum & Go has fully launched its new mobile app and &Rewards program following an initial announcement of the new program earlier this summer.
The new platform features a new loyalty program with a renovated e-commerce experience. App features include an all-new personalized interface customized to display unique information relevant to each customer, including shopping recommendations and the ability to designate a favorite store location.
Another upgrade involves the Mobile Fuel Pay option, which now has the added functionality of being able to prepay for gas at set amounts.
“I am incredibly proud of our team for the largest product launch since we debuted the Kum & Go app in 2016. We listened to our customers' feedback and have developed a digital customer experience that delivers what they look for in an app and rewards program,”said Tanner Krause, Chief Executive Officer at Kum & Go.
Within the app platform, Kum & Go’s &Rewards program has a brand-new feel and gives customers the power to choose how they want to redeem their points. &Rewards members can bank points and convert them into &Rewards Cash, available for use with nearly any in-store or in-app purchase, or a per-gallon fuel discount at the pump.
