Love’s continues remodel initiative by upgrading new location in Missouri
Published on: Jul 22, 2024
The strategy prioritizes an upgraded customer experience with an investment of over $1 billion across its network.
Love’s Travel Stops has announced the completion of renovations at a location in Rolla, Missouri.
The upgraded site now offers a more modern design for customers, including an updated sales floor, bathrooms and showers, restaurant lobby and a newly painted interior and exterior design.
As part of the retailer’s Strategic Remodel Initiative, the company has remained committed to investing more than a $1 billion in remodeling efforts for current locations, prioritizing a first-class experience for customers.
These locations remain open during the process and receive updates to amenities and services based on foot traffic, sales and the store’s age. Over the next four years, 200 Love’s locations will be enhanced through this initiative.
As part of its 2024 growth plans to celebrate its 60th anniversary, Love’s aims to expand and improve its retail network. This goal involves adding 20-25 new locations, updating 35-40 aging stores and completely rebuilding four stores.
The travel center operator has been fueling customers' journeys since 1964. Headquartered in Oklahoma City, the company operates 646 locations in 42 states.
