Orlen completes rebranding across the Slovak market
Published on: Sep 21, 2023
After this process the retailer will focus on enhancing its non-fuel product range and advancing the distribution of alternative fuels.
Orlen has completed the rebranding of service stations across Slovakia, amounting to a total of 90 locations currently operating under the red insignia.
After this successful rebranding, the company is going to focus on enhancing its non-fuel product range and advancing the distribution of alternative fuels, which will include launching the first electric vehicle charging points.
Since the start of its operations in Slovakia in 2019, the Group has emerged as one of the fastest expanding fuel networks in the market, currently holding the fourth position.
“We are effectively strengthening the Orlen brand, not only in Poland, but also across the broader region. In Slovakia, over just four years, we have established one of the most extensive fuel networks, aspiring to soon rank among the top three service station operators in the country,” says Daniel Obajtek, CEO of Orlen and President of the Management Board.
Furthermore, electric vehicle chargers are set to be installed at the stations in Slovakia. By the end of 2030, 40% of Orlen's stations in this country will be equipped with charging points. Additionally, 20 hydrogen refueling stations are planned to be operational by this time.
