Shell sees rise in European EV range confidence
Published on: Jun 26, 2023
The mobility company has released the results of its latest e-mobility survey in Europe, showing current needs of drivers as well as new business opportunities for suppliers and retailers.
Shell has released the resultS of its latest Shell Recharge EV Driver Survey, one of the largest European surveys of electric vehicle (EV) drivers. The results reflect a shift from range anxiety to range confidence, with only 14% of EV drivers saying they refrain from taking longer journeys.
Revealing the attitudes of almost 25,000 drivers across key European markets, the latest research was conducted by LCP Delta and suggests EV adoption is picking up pace throughout the region. Apart from record-breaking growth in global sales of the last 12 months, the survey also showed key factors for the development of the e-mobility market moving forward.
"The EV adoption growth curve is clear from the data, and it is encouraging to see that many of these drivers are feeling positive about the experience. However, if we are to continue accelerating at pace then industry must listen to the needs of drivers and work together to effectively continue removing barriers into entry and further enhance the customer experience,” said Florian Glattes, Vice President of E-Mobility Solutions at Shell.
The report also outlines several opportunities for businesses to get involved in the charging ecosystem through destination charging. With nearly half (44%) of EV drivers saying they do not have a charge point installed at home, these partners can play an important role in supporting increasing demand and enhance the customer experience.
From the retailer’s perspective this can potentially unlock new revenue streams by attracting new customers and longer dwell times. In fact, nearly half (49%) of EV drivers already say they choose where to shop and travel based on the availability of charge points, and 57% said they would visit destinations more frequently if they had charge points.
