Spar Slovenia introduces Sara, its virtual influencer
Published on: Jan 23, 2024
Designed to engage with a younger target audience, she discusses life and social issues through her posts on social media and is backed by a team of real writers and creators.
Spar Slovenia has introduced Sara, a virtual influencer created with the help of artificial intelligence, to engage with customers online.
Sara discusses life and social issues through her posts on social media networks, sharing thoughts on these topics using a positive tone, and offers suggestions for solutions to life and social issues.
The retailer introduced the virtual influencer to engage with young people, who are increasingly using modern technologies to communicate. In the first week, the virtual influencer’s TikTok profile already reached 24,000 views.
Although the influencer has been created virtually, behind the content is a team of real writers and creators. Together with Sara, they generate positive and responsible content for the digital environment. Through Sara, the writers want to improve the experience of social network users.
Sara joins Spar Slovenia’s other set of solutions such as smart car tool Mirko, a service which suggests products based on customer profiling in its online shopping platform.
Spar Slovenia, operated by ASPIAG, was granted a license by Spar International to operate under the brand in 1991. ASPIAG is a subsidiary of Spar Austria AG, and has become a key employer in the country, both through its corporate businesses as well as through licenses being granted to independent retailers.
