SPAR Slovenia taps AI to enhance advertising strategy
Published on: Sep 3, 2024
The retailer has launched a new campaign to promote its loyalty program via AI-generated videos and in-store holograms.
SPAR Slovenia is implementing AI technologies to create and broadcast advertising videos for digital channels and instore holograms which highlight the company’s customer loyalty programme.
The retailer launched the first in a series of AI-generated advertisements that are being broadcast across digital channels. Each ad was created entirely using artificial intelligence, with only a few store photos used to guide the AI in generating footage.
The ads were produced using different advanced platforms for video creation and a variety of tools used for final touches. This project began when AI technology capable of high-quality “text to video” production became available for the chain, allowing them to generate videos directly from text descriptions without using traditional filming methods.
“Innovation is part of SPAR Slovenia’s culture, and we have shown that we can quickly and efficiently implement new AI-based solutions. The impressive results during testing confirmed that this approach will not only boost our production efficiency while reducing costs but can also reach a new creative level of video content production,” said Aleš Popič, Head of SPAR Slovenia’s Digital Marketing.
In August, SPAR Slovenia tested hologram advertising at its INTERSPAR Hypermarket in Citypark. A small hologram screen was set up next to a stand promoting loyalty points for JBL speakers and headphones, showcasing these products.
The hologram, a three-dimensional image that appears to “float” in space, projected a 3D image of a JBL speaker. SPAR Slovenia advised that this is a new and unique advertising method that is being tested in selected stores.
