True North Energy unveils new app and rewards program
Published on: Jun 7, 2024
The redesigned truerewards platform will let customers to claim fuel discounts on the app and to users of Shell Fuel Rewards as well.
True North Energy has launched its new truerewards loyalty program and app, which includes a redesigned look and new deals for customers.
Developed alongside PDI Technologies, the brand-new rewards program offers members an initial savings of 25 cents per gallon on the next fuel purchase after enrollment and five cents per gallon for every $25 spent inside the store.
On the other hand, the new app offers exclusive access to deals, discounts, giveaways and trackable progress in its coffee and fountain drink club.
“This initiative brings tremendous value to our most loyal guests, and it sets us apart in a competitive digital landscape,” said Bailey Lyden, VP of retail at truenorth convenience stores.
The app, created with Rovertown, includes an integration with Shell Fuel Rewards so that members can link their account with the app. This unlocks stackable savings of at least 10 cents per gallon on everyday fill ups.
The company also launched new brand assets, designed by Corinne O’Neal at Louisville, that draw attention to truerewards and promote the program both digitally and at each store.
