Westfalen, Lekkerland extend cooperation to future-proof convenience
Published on: Dec 15, 2023
Both companies will continue to collaborate for another five years with the aim to develop innovative concepts and trend-conscious strategies for the fuel retail industry.
Westfalen AG and Lekkerland SE have extended their long-standing partnership for another five years.
Both companies aim to continue their efforts on innovative concepts and trend-conscious strategies for the fuel retail industry.
Lekkerland has been supplying around 250 stations in the Westfalen petrol station network with a large part of its product range for more than 40 years. In addition to classic items such as drinks, confectionery, tobacco products and electronic vouchers and payment cards, this also includes products from the fresh, super-fresh and non-food sectors.
The Westfalen Group recently introduced an unmanned store with the Alvore Smart Shop pilot project. The wholesale partner provided valuable knowledge for defining the product range in the store, which is designed for self-service.
"Lekkerland has been a reliable partner for us for decades, actively supporting us in the further development of our convenience sector. In terms of digitalization in particular, the cooperation has recently been more than valuable," says Andre Stracke, Head of Mobility at Westfalen.
Founded in Münster in 1923, family-owned Westfalen Group is now represented by numerous subsidiaries and associated companies at over 20 production sites in Germany, the Netherlands, Belgium, France, Switzerland and Austria.
