7-Eleven focuses on sustainable offerings in fresh produce
Published on: Aug 23, 2024
The retailer has partnered with Plenty Unlimited to implement its indoor vertical farming technology to expand product offerings and increase efficiency and environmental stewardship.
7-Eleven has announced a new venture with Plenty Unlimited Inc. to further its commitment to sustainability through the availability of fresh, sustainably grown produce across its locations in California.
Plenty's indoor vertical farming technology not only creates fresh produce that can be harvested with peak-season flavor year-round but also champions efficiency and environmental stewardship. Their certified pesticide-free leafy greens use just 1% of the land typically required by traditional farms to achieve yields up to 350 times greater per acre.
This approach also significantly reduces water usage by up to 90% compared to traditional farming, employing only a fraction of the water per kilogram of leafy greens produced.
"As part of 7-Eleven's Good Made Easy approach, we are continuing to find opportunities to offer products that not only meet our customers' expectations for quality and convenience but also contribute positively to environmental sustainability at scale," said Marissa Jarratt, Chief Marketing and Sustainability Officer at 7-Eleven.
The retailer will offer lettuce from Plenty's Compton, California indoor farm in salads sold at 1,300 stores across the state.
Based in Irving, Texas, 7-Eleven operates, franchises and/or licenses over 13,000 stores in the U.S. and Canada, including Speedway, Stripes, Laredo Taco Company and Raise the Roost Chicken and Biscuits locations.
