Asda trials electronic shelf edge labels

A total of 3000 electronic shelf edge labels will be installed to simplify operations and improve customer experience.

Asda has announced a new trial of electronic shelf edge labels at an Asda Express convenience store in Manchester city centre.

Working with Vusion Group to install 3000 electronic shelf edge labels, pricing updates can be done in as little as 15 seconds – allowing colleagues to make changes at the click of a button. Running for 12 weeks, the trial aims to simplify operations for colleagues and ensure more of their time can be spent meeting the needs of customers.

“This ‘test and learn’ trial will not only help to simplify operations for colleagues in the store, but it will also provide us with valuable learnings that will shape future technology rollouts into stores,” said Chris Walker, Managing Director of Asda Express.

The Manchester Oxford Road store is a high footfall store, which will help to stress test the technology and provide even more learnings. 

Asda has previously tested similar technology at its Stevenage superstore, concluding the trial in 2023. The company expects to continue investing in future technology trials within its Express estate.