Avelia evolves to accelerate SAF adoption as a multi-supplier platform

Shell Aviation, Accenture, and Amex GBT expand book-and-claim system to broaden access to sustainable aviation fuel benefits.

Shell Aviation, alongside partners Accenture and American Express Global Business Travel (Amex GBT), has announced a major evolution of Avelia, the blockchain-powered platform designed to scale sustainable aviation fuel (SAF) through a book-and-claim model. 

Avelia will transition from a single-supplier system to a multi-supplier industry solution, enabling broader access to the greenhouse gas (GHG) reduction benefits of SAF. The enhanced platform aims to meet the growing demand for SAF among corporate and airline customers, offering a scalable, transparent way to reduce aviation-related Scope 3 emissions. 

With independent data hosting and governance, the new structure will allow customers to access SAF environmental attributes from multiple suppliers, including Shell, without relying on physical fuel availability at specific airports.

“Avelia’s shift to a multi-supplier platform is a significant milestone for the aviation industry,” said Raman Ojha, President of Shell Aviation. “This evolution demonstrates the power of collaboration and innovation in scaling SAF and delivering measurable climate impact.”

Since its launch in 2022, Avelia has grown into the most established book-and-claim solution for SAF, with more than 57 corporations and airlines onboard as of March 31, 2025.

The upgrade also reinforces Avelia’s position as a key enabler of corporate climate action. Accenture, which serves as strategic advisor and technology partner to Avelia, will continue overseeing data processing and hosting.

With its transition to a multi-supplier model, Avelia is positioned to play a central role in scaling SAF availability and accelerating aviation’s shift toward a lower-carbon future.