bp pulse takes over Birmingham’s Resorts World Arena
Published on: Jun 11, 2024
The venue will now be named bp pulse LIVE as part of a new sponsorship agreement between the mobility company and the NEC Group.
Birmingham’s Resorts World Arena will be renamed bp pulse LIVE as part of a new sponsorship agreement between the mobility giant and the NEC Group.
Located on the NEC Campus and renowned as one of Birmingham’s hottest live event venues, the 15,600 capacity arena, will adopt its new name in September. As one of the UK's leading rapid and ultra-fast electric vehicle (EV) charging networks, bp pulse aims to make the venue a top choice for EV drivers attending events.
With a Gigahub site, one of the UK’s largest public EV charging hubs with 180 charging bays, conveniently located nearby, concert-goers can recharge their EVs before or during an event.
“By teaming up with a well-known arena at the heart of the UK, we aim to raise awareness of our brand and confidence in EV charging, given how conveniently close it is to our EV charging Gigahub,” said Elen Macaskill chief customer officer at bp pulse.
While the brand aims to support drivers in their transition and increase EV travel to and from the venue, the NEC Group is dedicated to providing the highest quality visitor experiences.
The deal expands bp pulse’s relationships in the live music events industry, which already include its sponsorship of community music charity, Music Workshop, and title sponsorship of CarFest, the UK's largest family fundraising festival founded by Chris Evans.
