Cepsa acquires Ballenoil's service station network

Spanish energy giant plans to expand the Ballenoil network to 500 service stations by 2027.

Cepsa has reached an agreement to acquire the Ballenoil service station network in Spain. The addition of 220 unmanned stations brings Cepsa’s total network to over 2,000 sites in Portugal and Spain.

The company will maintain the Ballenoil brand, as well as its business model and current structure, seeking to strengthen its position in the low-cost segment with a range of affordable fuels for customers navigating a context of energy price volatility and steep inflation.

Given strong growth in demand for low-cost models, Cepsa will pursue a growth strategy for the Ballenoil brand, expanding its network to 500 service stations by 2027. Cepsa also aims to make Ballenoil the benchmark for sustainability in the low-cost segment with a plan to progressively add electric charging points and incorporate the sale of biofuels.

"Our goal is to consolidate Ballenoil as a leading low-cost brand and position it as a benchmark for sustainability in this segment while continuing to transform our own network of premium service stations, where customers will find an increasing variety of decarbonized energy solutions and restaurant and ultra-convenience options. With this acquisition, Cepsa will reach 2,000 service stations in the Iberian market, where we can attend to different customer profiles,” said Pierre-Yves Sachet, Cepsa’s Director of Mobility & New Commerce.

Ballenoil said that the agreement with Cepsa supports and strengthens its strategy for the future, promoting network growth and the incorporation of new energies while guaranteeing its fuel supply.

The Ballenoil network, which implemented a revolutionary new business model in Spain for automated service stations in the low-cost segment, is currently present throughout the country. The network is a pioneer and benchmark for an agile, simple supply of fuels, with 24-hour service, the presence of personnel at the stations during business hours, and a car wash service. To make fueling more convenient, the company has an app called Ballenoil “Easy Fuel” and a service that allows users to identify themselves through their ID card, called “DNI&Go.”