Circle K Denmark launches One Hundred Restrooms partnership

Both companies are collaborating to deploy a forward-thinking restroom solution for the chain’s Nordhøj 4 service station.

Circle K Denmark and One Hundred Restrooms have partnered to elevate the standard of restrooms at one of the largest highway service stations of the chain in the country. 

Following launches in Sweden, Belgium, the Netherlands, and Spain, Denmark will be the next market to adopt the premium restrooms. This collaboration with One Hundred positions the brand as the first in Denmark’s mobility industry to choose for a new smart and forward-thinking restroom solution.

“We will be investing in upgrading some of our restrooms to enhance the customer experience, alongside offering a lounge area and quality food options. As customers spend more time at our stations, particularly with our growing EV infrastructure, we aim to make each stop a pleasant and relaxing break,” said Jacob Pedersen, Director Market Development at Circle K.

Hygiene, health and comfort are the three cornerstones of this innovative Dutch restroom concept, which is now open for customers at Circle K Nordhøj 4, Køge, one of the largest high traffic stations at the South side of Copenhagen.

One Hundred Restrooms offers visitors services to “Relieve, Refresh, Reload” that aims to turn a toilet visit from a necessary evil into a reviving micro break. The facilities in Køge will include features like interactive mirrors, showers and a health check, besides the well-designed, clean toilet offer.