Circle K launches cold beverages deal alongside new Gatorade flavor
Published on: May 3, 2024
The retailer looks to position itself as “America’s Thirst Stop” with new promotions and an exclusive product.
Circle K looks to make a splash as “America’s Thirst Stop” with a new deal on its lineup of Polar Pop and Froster offerings while adding an exclusive Gatorade flavor, Lightning Blast.
From May through August, the global convenience store chain is offering Polar Pop and Froster at any size for just 79 cents at participating locations. In addition, customers who are part of the brand’s free membership program, Inner Circle, can enjoy the same offer starting at 69 cents using the Circle K app.
This launch is the result of a partnership with global leader in convenient foods and beverages PepsiCo.
“As America’s Thirst Stop, we want to be there for all of our customers’ needs and make it easy to cool down, recharge and rehydrate as the mercury rises,” said Trey Powell, Senior Vice President, Global Merchandising at Circle K.
Couche-Tard is a global leader in convenience and mobility, operating in 29 countries and territories, with more than 16,700 stores, of which almost 13,100 offer road transportation fuel.
