Dover Fueling Solutions partners with GRUBBRR

The partners will launch a self-ordering solution for fuel dispensers in line with the increasing automation of stations.

Dover Fueling Solutions has signed a new partnership with GRUBBRR, a cutting-edge provider of self-ordering technology. The partners will launch a self-ordering solution for fuel dispensers.

DFS's collaboration with GRUBBRR will generate increased revenue for fuel retailers by providing them the opportunity to offer customers the convenience of ordering food and shopping for products while pumping gas. DX Market powered by GRUBBRR will also enable retailers to offer customizable promotions and upsell opportunities with video and static content. This experience delivers on the transgenerational consumer expectation that fueling stations are becoming increasingly automated and featuring more self-checkout options, according to DFS.

"Integrating GRUBBRR's self-ordering technology into DFS's Anthem UX platform, DX Market will enable customers to make purchases before stepping into the store, allowing for a quicker, more streamlined experience and increased satisfaction. With many gas station owners making a majority of their money in retail, we expect a meaningful impact on revenues,” said Kurt Dillen, VP Global Business Development at DFS.

"Our software is designed to streamline the ordering process and provide a seamless customer experience, creating a one-stop-shop solution that empowers retailers to grow revenue through improved consumer retention and increased basket size,” said Sam Zietz, CEO of GRUBBRR.

DX Market powered by GRUBBRR is set to roll out initially in select fuel stations across the United States, with plans for global expansion in the future.