ENOC Group taps AI to drive business innovation
Published on: Jul 17, 2023
Company will integrate Microsoft Azure OpenAI Service into its business operations leveraging ChatGPT AI capabilities.

ENOC Group is integrating Microsoft Azure OpenAI Service into its business operations leveraging ChatGPT AI capabilities. This will deliver insights to its businesses that improve the customer experience and unlock the full potential of data-driven decision-making and knowledge discovery, according to the company.
ENOC Group’s growth strategy prioritises the enhancement of its business and optimising operations through digitalisation. The adoption of AI technologies is expected to enhance day-to-day business operations including increasing efficiencies at the Group’s call centres, unlocking value for customers through more personalized attention and better follow up on customer requests.
“As part of our dedication to the UAE Digital Government Strategy 2025, ENOC group is committed to adopting innovative technology solutions to enhance customer and stakeholders’ experience to contribute towards the development of the UAE. Our work with Microsoft around Azure OpenAI Service underpins the Group’s commitment to bringing cutting edge digital solutions while enhancing stakeholder and consumer experience,” said Saif Humaid Al Falasi, Group CEO, ENOC.
ENOC Group has been working on driving innovation across the Group, through launching accelerator programme “NEXT” to cater to the increasing demand in the UAE for innovative fuel supply solutions, as well as the 'Masar' programme, which is focused on digital integration across all divisions.










