How ReFuel Forum USA 2025 is tackling the biggest challenges of the fuel retail industry

As growth in fuel demand slows and operational costs continue to rise, US fuel and convenience retailers are entering a new era - one where growth won’t come from fuel volume alone. Instead, the focus is shifting to smarter operations, sharper strategy, and stronger partnerships. That’s exactly where ReFuel Forum USA 2025 comes in.

Where Innovation Meets Industry Leadership

Returning to Dallas from September 17–19, 2025, ReFuel Forum USA offers senior leaders a rare opportunity to step away from daily operations and engage in high-level, future-focused discussions. Taking place at The Omni Frisco at The Star, the Forum is designed to help retailers confront the sector’s most urgent challenges and uncover new opportunities - from AI adoption to consolidation and EV readiness.

Now in its third year, ReFuel Forum USA is part of a global portfolio of events that have been shaping the downstream energy conversation for over 20 years. The event brings together a select group of decision-makers from leading fuel and convenience retailers across the country, alongside the most innovative solution providers in the market.

The Agenda: built for the challenges of today

Led by Kevin Farley, founder of Farley Retail Advisors, the Forum’s agenda tackles the most pressing issues U.S. retailers face today. Highlights include:

• AI in Action: Real Use Cases and Industry Insights - featuring Chris Edwards (Director of IT Innovation and R&D, Circle K | GetGo) and Rob Lane (Senior Director, Strategic Verticals, SymphonyAI) and Yen Roxas (CEO of RXS Meta Group), this session dives into how AI is already transforming operations, forecasting, and customer experience.
• Fueling Growth: M&A Trends and Strategies in a Consolidating Market - as consolidation reshapes the U.S. fuel landscape, Satish Chander (CFO) and Pawan Preet Nanda (COO) of K&G Petroleum share how to scale smartly and seize opportunity in a shifting market.
• Convenience 2040: Shaping the Future of Retail, Fuel & Foodservice - what will the convenience store of tomorrow look like? Leaders from FavTrip, InConvenience Inc, and Farley Retail Advisors explore the evolving intersection of fuel, food, and consumer behaviour - and what it means for long-term strategy.
• VGN’s Perspectives: Evolving Retail Through the Lens of Foodservice & EV - this panel, featuring Vision Group Network, Food Trends Think Tank, and Electric Era, examines how foodservice and EV infrastructure are redefining the retail experience - and how retailers can stay ahead of the curve.

Why It Matters to U.S. Retailers

The Forum’s agenda is more than just timely - it’s tactical, speaking directly to the challenges and opportunities shaping the U.S. market:

• Customer Experience: From real-time monitoring to predictive maintenance, delivering a seamless, tech-enabled experience is now essential.
• Operational Efficiency: Data-driven decision-making is enabling businesses to better forecast demand, manage inventory, and reduce costs.
• Innovation: From AI to automation, innovative technology is no longer optional - it’s becoming central to profitability.
• Strategic Growth: With demand growth slowing, retailers are exploring new avenues - such as M&A and EV readiness - to drive long-term value.

The Format: Curated, Connected, Confidential

What sets ReFuel Forum apart is its pre-arranged one-on-one meetings program, tailored to each attendee’s goals. Whether you're exploring new technologies or seeking strategic partnerships, you’ll be sitting across from the right people.

With just 100 top-tier participants, the Forum ensures visibility, relevance, and meaningful conversations - without the noise of a traditional trade show.

Expect to connect with senior executives from Circle K, Kroger, Clark Oil, Delek USA, K&G Petroleum, and more - alongside leading solution providers like SymphonyAI, Kalibrate, PDI Technologies, and Titan Cloud Software.

Want to Know More?

If you're a U.S. c-store or fuel retailer looking to stay ahead of the curve, ReFuel Forum USA 2025 offers a unique opportunity to gain insight, forge partnerships, and shape strategy.

To learn more about this exclusive event, reach out to: Elyse Graham elyse@openroomevents.com / Lucia Hall lucia@openroomevents.com