Love’s targets 20 new sites for 2025

Love’s will continue to grow and refresh its nationwide network of locations with 70 locations that will be new or updated in 2025.

Love’s Travel Stops is heading into 2025 with a strong focus on strategic growth and innovation, aiming to strengthen its position as the premier one-stop-shop for professional truck drivers and four-wheel, RV and EV customers.

“This year, we’re excited to introduce new and updated locations, innovative food and drinks and continued improvement of the services and amenities we offer. With our continued focus on the evolving needs of customers, we’re confident we’ll provide an even better experience across our network in 2025,” said Shane Wharton, president of Love’s.

Love’s wants to increase its nationwide network of locations with 70 locations that will be new or updated in 2025. The company plans to start construction of 20 new stores and begin updating 50 existing locations under its Strategic Remodel Initiative (SRI).

Launched in 2022, the SRI reflects Love’s commitment to maintaining the freshest fleet of locations on the interstate. As part of the SRI, the company will update its turnpike location in Stroud, Oklahoma, the first of the turnpike locations to be remodeled that were acquired in 2023. With new locations and SRI efforts this year, more than half of Love’s 655 locations will be newly constructed or remodeled by 2035.

Love’s will continue to expand its Fresh Kitchen program through a new Culinary Innovation Center being led by Greg Ekman, the company’s first director of fresh kitchen strategy and growth. Located in Oklahoma City, the center will be used to develop and test food offerings including tacos, salads, sandwiches, snack trays and more.