Maxol unveils new retail innovations built on 2024 performance
Published on: Oct 29, 2025
New food delivery service, major site redevelopments, and technology upgrades set the tone for future growth.
The Maxol Group has announced a series of retail and service innovations, including the launch of a digital fresh food delivery service, a major site redevelopment in Dublin, and the rollout of American-style conveyor car washes across its network.
These initiatives mark the next stage in the company’s transformation into a modern, technology-led convenience retailer. Building on a strong financial performance in 2024, Maxol aims to strengthen its position and continue expanding in the years ahead.
After successful pilots in Donabate, Ardbrae, and Long Mile Road, the chain has confirmed the full launch of its digital meal delivery service, designed to enhance its fresh food offering and meet evolving customer needs. To achieve this, Maxol has signed an exclusive 18-month deal with restaurant platform, Noahs to digitise meal solutions that can be ordered online alongside some of the retailers’ convenience grocery lines.
The company is also introducing American-style conveyor car washes across its network, a growing element of its strategy to boost customer loyalty and convenience.
Investment and Long-Term Growth
In addition, a €4.74 million redevelopment is planned for Maxol’s Long Mile Road site in Dublin, part of a broader investment programme to modernise key locations.
“As our core business evolves, we are looking at ways in which to diversify our offering and have an open mind as we begin the process,” said Brian Donaldson, CEO of Maxol. “We’re open to exploring a wide range of opportunities and as long as a business is well-established, well-managed and high-performing with strong prospects for growth, we’ll consider it as part of our diversification strategy.”
Donaldson added that Maxol remains confident in its long-term growth, supported by a €193 million five-year investment plan (2023–2027) focused on modern sites, new food concepts, and sustainable technologies, even as the company navigates challenges such as rising operational costs and the slower pace of EV adoption.
