OXXO turns 45
Published on: Oct 13, 2023
The chain's convenience stores serve more than 13 million people daily in its more than 21,000 branches throughout Mexico.
OXXO is celebrating 45 years of activity in the Mexican market. The brand's history began in the 1970s to meet the needs of consumers who needed a greater variety of items and longer opening hours.
The chain created a different option: a small-format proximity store that met the needs of its customers. With an easy-to-remember name and a shopping cart logo, the first OXXO store opened in 1978.
Over the years, the brand consolidated its position in Monterrey, soon becoming an ally of the community. By 1998, it already had 1,000 stores throughout the country. The arrival of the 21st century brought the entry of large foreign retail chains, an exponential increase in the population and the massive use of cell phones.
In this context, the company transformed each of its stores into an experience in which each consumer can find products and services to meet their needs, from a practical breakfast to snacks for their meetings.
"OXXO is a story of value and innovation, concepts that are central to our culture. We work to solve people's problems and bring them the solutions they need around the corner. Every day we focus on one mission: to improve the shopping experience and simplify the lives of our customers, enriching our product and service offerings with competitive prices," said Carlos Arenas, Director of FEMSA Proximity OXXO Mexico.
By the first quarter of 2023, OXXO will have more than 21 thousand stores throughout the country, serving more than 13 million people every day.
In addition, it is undergoing a phase of international expansion with the opening of stores in four Latin American countries (Brazil, Chile, Colombia and Peru), a potential market of 400 million consumers. In the last year, the company acquired Valora to enter the European market through one of the most innovative firms in the retail sector.
