ReFuel Forum MENA 2025 returns to Dubai with groundbreaking insights for the fuel retail industry

The highly anticipated ReFuel Forum MENA will return to Dubai on February 10th-11th, 2025, bringing together leaders and experts from the fuel retail industry for its annual gathering.

This long-standing event continues to serve as the premier platform for sharing vital insights and shaping the future of the sector, offering a robust agenda that highlights key regional trends and developments, resuming its role as the cornerstone event for industry leaders to prepare for the year ahead.

This year, ReFuel MENA is hosted by Samir Nawar, CEO of Petromin Saudi Arabia, and will explore critical themes such as the integration of AI in the forecourt and innovative loyalty schemes in convenience retail. A key session titled ‘Leveraging AI to Enhance Operations & Customer Experience in the Forecourt’ will feature insights from Saad Tounzi, Head of Digital Projects at ADNOC Distribution, and Majid Jan, Chief Information Officer at Petromin Saudi Arabia. Another highlight, ‘Loyalty on the Go: Engaging Customers in the Fast-Paced World of Convenience Retail’, will be hosted by leading industry consultant Amgad Elhanbaly, with contributions from Mark Lack, CEO of Circle K, and Ali Bin Zayed, Senior Vice President of Marketing at Emarat.

ReFuel MENA will also spotlight future developments in the fuel-retail industry through a series of expert-led sessions, focusing on the region’s evolving landscape. Thaer Batarseh, QHSE & Projects Development Manager at JoPetrol, will present a case study on ‘The Transformation of Fuel Retail in MENA’, while Mark Notkin, CEO of Electromin, will discuss ‘Driving the Future: EV Trends, Challenges, and Opportunities in the GCC’. Additionally, Samir Nawar will offer his expert perspective on ‘Current and Future Trends in the Saudi Arabian Fuel Retail Market’.

In addition to these dynamic panels and discussions, the event offers attendees a unique networking experience with a streamlined program of one-on-one, pre-arranged speed meetings between retailers and suppliers, ensuring meaningful connections and valuable business opportunities. By selecting their preferred companies in advance, attendees can make impactful decisions and tailor their experience to align with their professional interests and goals.

Taking place at the Hyatt Regency Creek Heights, ReFuel MENA is set to host many of the region's leading fuel-retailers, with Aldrees, Al Maha, SASCO, Shell Oman and Puma Energy, alongside many more. The Forum also boasts a distinguished group of sponsors, including TechnoTrade, OKet and BlueSky Technologies as Silver Sponsors, and FuelTrans as the Technology Sponsor.

This year, attendees will also have the exciting opportunity to observe both new and current forecourt technologies first hand at an exclusive site-visit hosted by ADNOC preceding the afternoon agenda.

ReFuel MENA offers an essential platform for collaboration, innovation, and strategic partnerships in the fuel retail sector, providing industry leaders with the opportunity to stay ahead of the curve. With its early timing in the year, the event serves as the perfect occasion to shape strategies and ensure that businesses are well-positioned for the upcoming trends and challenges in the fuel retail industry.

Don’t miss the chance to join an influential gathering of industry experts, fuel-retail advocates, and thought leaders at ReFuel MENA 2025.

For more information or inquiries, please contact lucia@openroomevents.com