Rinsed takes over car wash salesperson platform Ignite Wash
Published on: Jun 5, 2024
The deal will allow the company to measure coverage, engagement and conversion rate in real-time at car washes.
Rinsed: The Car Wash CRM has acquired car wash salesperson platform Ignite Wash, a combination that aims to accelerate the company’s goal to drive increased lifetime value.
Rinsed’s customer relationship management (CRM) platform currently helps manage over 7.5 million active members for more than 2,600 car washes around the United States. Ignite will enable the firm to gain visibility into the most critical part of the customer journey, the "moment-of-sale" between the sales associate and the customer.
"Ignite Wash addresses a huge unmet need of operators, bringing first-class technology into the driveway to enhance the sales experience. This is really the missing piece of the customer journey and we are so excited to show operators the value this combined platform can unlock for them," said Austin Esecson, co-founder and CEO of Rinsed.
By measuring coverage, engagement and conversion rate in real-time at the individual customer service associate level, Ignite is able to help car washes increase conversion to membership.
