WashTec drives digitalisation in the car wash market
Published on: Sep 15, 2025
Advertorial
The automotive and car wash industry is undergoing profound change. New technologies, alternative drive systems and changing mobility needs are shaping the future – including in vehicle care. WashTec, the global market leader in vehicle washing technology, is actively shaping this change and positioning itself as a digital pioneer.
"If you want to be successful in the future, you have to change," says Michael Drolshagen, CEO of WashTec. "With the transition from a traditional machine manufacturer to an integrated solution provider, we are opening a new chapter in our company's history. Our goal is not only to be fit for the future ourselves, but also to take our customers with us on this journey."
WashTec is pursuing a clear digital strategy that focuses on three key areas of action:
1. More washes through digital customer loyalty
One key to increasing sales is to increase the frequency of washing. WashTec is focusing on digital offers such as flat rates and washing subscriptions. The introduction in Scandinavia shows that customers with flat rates wash around 30% more often.
With the EasyCarWash PRO app, WashTec offers a solution that makes car washing as convenient as streaming or car sharing. The app integrates seamlessly into existing systems and enables a smooth digital booking and washing experience – with clear advantages for operators and end customers.
2. New customers through digital platforms
With WashNow, WashTec is launching an innovative sales platform that connects operators, car manufacturers, fleet card and car-sharing providers.
End customers can find and book available car washes via the app or directly in their vehicle's infotainment system. Billing is automatic – either individually or as part of a subscription.
For operators, this means greater visibility, new customers and no fixed costs – fees are only charged for actual usage. Partner companies can expand their offering to include car wash services, thereby creating additional value.
3. Maximum availability through digital remote support
High utilisation requires maximum reliability. With CarwashAssist, WashTec offers a modern remote service for active machine monitoring and support in the event of technical malfunctions or operating questions.
Customers receive direct support via camera and remote access – quickly, efficiently and independently of on-site personnel. The result: higher system availability and increased customer satisfaction.
Digitalisation as a success factor
"The digitalisation of car washing is long overdue – and we are proud to be actively shaping this change," says Sebastian Kutz, Chief Sales Officer at WashTec.
With innovative strength, perseverance and passion, WashTec is driving forward the transformation of the industry – for greater efficiency, more success and satisfied customers.
