EG Group continues rollout of REWE express stores across Germany
Published on: Mar 26, 2025
With 50 new openings in 2024, the retailer and Lekkerand aim to significantly surpass that number in 2025.
The expansion of REWE express across EG Group’s fuel retail network in Germany continues, as the company and its partner Lekkerland plan to bring this format to even more stations this year.
Building on the momentum of 50 new openings in 2024, the companies aim to significantly surpass that number in 2025. Currently, approximately 80 Esso stations across the country already feature the REWE express experience.
“With REWE express, we are changing the perception of fuel stations. The feedback from our partners and customers has been overwhelmingly positive. A special thanks goes to everyone at EG and Lekkerland for making this roll-out possible through close collaboration and dedication,” said Volker Friedemann, Country Manager for Germany at EG Group.
At the heart of the REWE express concept is the foodservice area, designed as a shop-in-shop solution under the backfrisch brand. It features freshly baked goods, hot and cold sandwiches, and Lavazza coffee specialties.
Additionally, the checkout area offers a curated selection of fresh, ready-to-eat products, including salads, wraps, and fresh fruits and vegetables. Completing the offering are essential groceries and drugstore items, providing a comprehensive convenience experience.
EG Group and Lekkerland will continue to refine and optimize the concept based on insights gained throughout the roll-out process.
