Circle K brings cashback offers to over 4,000 stores
Published on: Oct 31, 2023
The retailer has expanded its partnership with Upside to target potential new customers through personalized promotions.
Circle K is expanding its partnership with Upside for fuel-related offers across more than 5,200 locations and is introducing cashback opportunities at over 4,000 stores throughout the U.S.
The new outlets will offer personalized promotions for convenience store merchandise, targeting potential new customers through the platform.
"Thanks to our collaboration with Upside, we’re engaging with consumers whom we might not have otherwise reached. When Upside successfully brings these individuals to our locations, we have the opportunity to transform them into devoted and loyal customers,” said Matthew Solly, Head of Global Fuels & Car Wash Category Management at Circle K.
Upside uses personalized promotions to incentivize new customers to visit gas stations on the platform, and infrequent customers to visit more often. With the convenience store feature, it presents c-store offers that drive increased pump-to-store conversion, trip frequency, and basket size.
